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Oh Hell No: Inhaling Food

April 6, 2010

So, I was innocently browsing Hulu today when I came across this clip from The Today Show. (I’m sorry about the link; the embed code doesn’t seem to be working.)

To borrow a phrase from the wonderful Nko, OH HELL NO. This product, called Le Whif, is described as “an experience of flavor without a single calorie.” And, yes, it does appear to be a novelty product and not a proposed substitute to actual meals, thank goodness. But that doesn’t mean I’m not pissed about it.

When did our relationship with food become so fucked up that we are willing to inhale small puffs of flavored air rather than eat? In turning food into the enemy, in regulating and portioning it and engineering ways to get the sensation of eating without actually eating, we lose so much. Most obviously, we lose the idea that calories, rather than an evil number to be minimized at all costs, are in fact fuel that our bodies need to stay energized, healthy and ALIVE. We also lose the joy of eating, the full sensual experience of letting a piece of dark chocolate slowly melt in our mouths, the warm, social experience of a dinner with family or friends, the ability to listen to our bodies and give them what they want at that moment, whether that’s a colorful salad or a bag of chips. I’m so sick of this willful denial of the beauty and joy of food.

So, Today Show and Le Whif: I have nothing else to say to you but OH. HELL. NO. Now excuse me while I eat an actual piece of chocolate. WITH CALORIES AND EVERYTHING.

2 Comments leave one →
  1. Jill permalink
    April 6, 2010 10:55 PM

    Now excuse me while I eat an actual piece of chocolate. WITH CALORIES AND EVERYTHING.

    Love this. Also the rest of the post, because, yes, food is a thing that it’s okay to enjoy. Now if they’d make aerosol food, e.g. where you can spray spaghetti out of a can (actual spaghetti, with calories), 500 points. This is the worst.

  2. Sam permalink
    April 9, 2010 3:48 AM

    Ooh, I’ve heard they have that for cheese (with calories of course).

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