Quick Hit: Latisse
According to the product’s website, Latisse is “the first and only FDA approved prescription treatment for inadequate or not enough eyelashes, growing them longer, fuller and darker.”
Wait, having short or sparse eyelashes is now a condition in need of medical treatment? Admittedly, the drug was actually developed to treat glaucoma, but the manufacturers realized that it also had the effect of boosting patients eyelashes from subtle to flirty. And now the maker of the drug is trying to make more money by marketing it as a cure for “not enough eyelashes”. I just hope there aren’t too many women dumb enough to buy into this. Apparently Brooke Shields uses it. You can watch her video diary about her experience with Latisse on their website.
Also, in an article discussing Latisse, the author refers to having long eyelashes as a “female beauty need”. May I respectfully suggest that said author look up the definition of need in a dictionary. Having long eyelashes is precisely the opposite of a need, it’s a wish, a desire, a dream perhaps, but not a need. None of us need to modify our bodies in this way, and long eyelashes are certainly not a necessity to have a long, healthy, happy or fulfilling life.
The cosmetic industry has gone too far when they try to convince us that we need to buy prescription medication just to extend a handful of hairs over our eyes.