Maintaining your body for sexual appeal: Now for Men!
I was kind of confused when I saw that someone searched “pubic hair shaving video” to find our site, but now I know why, and it won’t disappoint. Apparently there is a new trend of men shaving their pubic hair, or at least a whole lot of advertising money getting behind it.
Gillette has a whole series of videos for men on how to shave your body hair. Each start with an appeal to body shaming, “everyone knows that” or “It’s no secret that”:
“An empty stable smells better than a full one” – shave your armpits or else you’ll smell.
“Sweaters should be worn not grown” – Shave your chest so it will look more muscular.
“Wall to wall carpeting has got to go… good thinking!” – shave your back or else you’re gross!
And finally, shave your balls- because your dick should be huge:
We talk a lot about body shaming for women and its negative effects, but here is a very clear articulation of what an ideal man should look like. Like advertising for women, there is an assumption that you are not the ideal man, but you should be working hard to be him; it is abnormal to not want to be this man. The unshaven man who is the audience for these videos is the male equivalent of a “before” picture: not muscular enough, big enough, clean enough, manly enough. These also include the aspect of controlling your body, so pernicious in body shaming in general, that your body as is is not good enough, and you should buy these products in order to keep it in check. (See my post on “The before body” for why I hate this all so much.)
One difference I see, however, is the bluntness in discussing male bodies that is not included in women’s advertising. Compare Philips’ website encouraging men to groom their genitals with the ads for Schick Quatro for women that caused such a kerfuffle:
Wondering how to shave your balls? Scrotum shaving or male pubic hair shaving is something that many guys are interested in but don’t know how to go about getting the job done right.
Did you know that women like men who shave down there? Having silky smooth balls is a lot nicer than finding a huge bush or choking on your pubes! Today’s trend is to have it clean or at least trimmed. This helps both aesthetically and hygienic wise as well.
Here you will learn How to Shave Your Pubes and what 3 simple tools you need to get the job done right and safely. DO NOT use a razor blade to shave your pubic hair! There is a safer and better solution. The only male grooming tool that is made to shave your entire body is the Philips Norelco Bodygroom.
I’m not sure that it makes the body shaming any less negative that advertising can be more explicit with its discussion of the male body, but it’s certainly an interesting comparison.