Skip to content

Quick Hit: “Public Fat Shaming is not Good Marketing”

April 1, 2013

I continue to resist the argument that shaming someone “for their own good” is ever an effective mode of changing behavior. Whether it be teen pregnancy (which is a whole other discussion), or fat shaming. It’s insulting, stigmatizing, and ineffective. To put it simply: you don’t take care of a body you hate, and more to the point, it’s no one’s right to make you hate yourself. As Rebecca Eisenberg says in her brilliant take down of internet trolls:  “Why does it hurt you if I don’t hate myself?”

Of course, there are some people who have a lot to gain from making you hate yourself: the weight loss industry. Fat Heffalump has a great article about being given a weight loss flyer on the street as some sort of targeted marketing campaign, in which she brilliantly takes down the assumption that anything done by the weight loss industry is about helping you feel better:

For some reason, it is believed by many people that weight loss peddlers actually care about us. That they care about our happiness, our health and/or our bodies. They don’t. They care about obtaining our money. They tell us our bodies are not acceptable, sell us a product that does not work, then blame us for failing, and sell us the product again, or a new product that does not work. In Australia alone they make almost $800 million per year. In the US, it’s $66 billion per year. They are taking your money and laughing at you as they watch you blame yourself for their product or service failure.

Don’t stand for that shit. Don’t let anyone dismiss what a horrible act it is to single out a fat person and try to shame them into buying a product. Don’t let the weight loss industry brainwash you into believing that they care about you, or that they are doing anyone a public service by pushing their product on to people who never asked for it in the first place.

All I can say is: Word.

One Comment leave one →
  1. April 6, 2013 11:20 PM

    Thanks for the link love and shout out!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 468 other followers

%d bloggers like this: